Moynat

Oct 2025

Moynat’s 2025 campaign, created in collaboration with artist Kasing Lung, translates the house's heritage leatherwork into a graphic, accessory-focused fashion project. Photographer Oliver Hadlee Pearch captures the collection against a neutral studio backdrop, leaning into a polished aesthetic that emphasizes the collaboration's distinctive character illustrations. Fashion editor Robbie Spencer leads the styling, pairing the patterned totes and handbags with structured, monochromatic silhouettes. The series utilizes consistent graphic typography and overlaid handwritten script, resulting in a cohesive visual language across the commercial photography. Hair by Ramona Eschbach and makeup by Celine Martin anchor the editorial approach, with casting provided by Julia Lange and Max Maerzinger.

Vertical, Commercial, Graphic

Soft Light

Bags & Accessories

Grey Seamless

Advertising Campaign