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Moynat: Moynat Kasing Lung Campaign 2025

Brand
Date

Oct 2025

Description

Moynat partners with artist Kasing Lung for this 2025 accessories campaign, spotlighting the brand's signature totes through a lens of graphic collaboration. Photographed by Oliver Hadlee Pearch, the series leans into clean studio aesthetics, juxtaposing neutral grey backdrops with bold typography and illustrative character motifs. The project features model Steinberg styled by Robbie Spencer, who anchors the collection against structured tailoring and minimalist apparel. The creative production utilizes soft light to highlight the detailed craftsmanship of the handbags, while layered text treatments—comprising stark white lettering and dynamic red script—bridge the gap between commercial product photography and editorial graphic design.

Style

Vertical, Commercial, Graphic

Techniques

Soft Light

Color
Jet Black
Pure White
Background

Grey Seamless

Context

Advertising Campaign

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