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Moynat: Moynat Kasing Lung

Brand
Date

Sep 2025

Description

Moynat collaborates with artist Kasing Lung for a high-fashion campaign spotlighting the brand's signature leather goods and accessories. The series leans into a playful, graphic aesthetic, featuring vibrant character illustrations and custom charms applied across the house's classic monogram patterns. Photographed by Theo Liu, the editorial imagery relies on clean, high-contrast studio setups. Using direct flash and sharp, hard lighting, the campaign emphasizes the textures of the leather and the intricate details of the collaboration. The portraits feature actor Michelle Yeoh, actor Tony Leung, model Guillaume Diop, and fashion editor Carine Roitfeld, each interacting with the collection against a stark white backdrop.

Style

Editorial, Vertical, Clean

Techniques

Flash

Color
Pure White
Jet Black
Background

White Seamless

Context

Advertising Campaign

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