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Moynat

Moynat Kasing Lung
Brand
Date

Sep 2025

Description

The Moynat Kasing Lung collaboration serves as a dynamic fashion campaign, uniting the heritage of the luxury leather brand with the whimsical character graphics of artist Kasing Lung. The project leans into editorial and commercial sensibilities, utilizing hard light and direct flash photography to isolate subjects against clean, white studio backdrops. Captured by photographer Theo Liu, the series features actors Michelle Yeoh and Tony Leung, dancer Guillaume Diop, and fashion editor Carine Roitfeld. The imagery balances high-end accessory detailing with playful artistic accents, incorporating bold typography and handwritten graphic overlays that emphasize the textures of the monogrammed bags and colorful charms.

Style

Editorial, Vertical, Clean

Techniques

Flash

Industries

Bags & Accessories

Color
Pure White
Jet Black
Background

White Seamless

Context

Advertising Campaign

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