Moynat

Apr 2025

Moynat introduces the Spring 2025 campaign for its latest hobo bag collection, blending luxury fashion with a relaxed, outdoor lifestyle aesthetic. Photographer Yasmine Diba captures the accessories in a series of sun-drenched settings, utilizing natural light to highlight the geometric monogram motifs and structured silhouettes of the leather goods. The project features influencer Devon Lee Carlson, with creative oversight by Editor-in-Chief Mel Ottenberg. The campaign employs a clean, editorial approach to product photography, incorporating elements like analogue film techniques and golden hour lighting to emphasize the material textures and seasonal tones of the collection. Production credits include set designer Nicholas des Jardins, hair stylist Andy Lecompte, makeup artist Raoul Alejandre, manicurist Emi Kudo, and casting director Julia Lange.

Vertical, Commercial, Clean

Natural light

Bags & Accessories

Advertising Campaign