Moynat: Moynat Hobo Bag Spring 2025

Apr 2025

Moynat presents the Spring 2025 campaign for its latest hobo bag collection, blending luxury leather goods with a relaxed, outdoor lifestyle aesthetic. Photographed by Yasmine Diba, the imagery leans into clean, natural light to highlight the geometric monogram motifs and structured silhouettes of the seasonal accessories. The series features influencer Devon Lee Carlson in a variety of garden and architectural settings. The production benefits from creative direction by editor-in-chief Mel Ottenberg, with hair styling by Andy Lecompte and makeup artistry by Raoul Alejandre. Set design by Nicholas des Jardins, casting by Julia Lange, and manicures by Emi Kudo complement the editorial approach, resulting in a campaign that emphasizes texture through commercial and editorial-style photography.

Vertical, Commercial, Clean

Natural light

Advertising Campaign