Moynat

Mar 2025

The Moynat Gabrielle Collection campaign captures a series of intimate, domestic vignettes that center on the brand’s structured leather craftsmanship. Photographed by Tanya and Zhenya Posternak, the visuals lean into a clean, editorial aesthetic, utilizing soft natural light to highlight the nuanced textures of the accessories against sophisticated residential interiors. Fashion direction by Imruh Asha grounds the collection in minimalist elegance, with model Maggie Maurer moving through curated spaces—from hotel rooms to tiled hallways—in tailored garments. The imagery benefits from precise detailing across the production, including hair by Kalle Eklund, makeup by Marie Duhart, and manicures by Cam Tran. Set design by Sophear Van Froment rounds out the project, creating a cohesive visual language that emphasizes architectural lines and refined surfaces through both analogue film and digital captures.

Editorial, Horizontal, Clean

Natural light

Bags & Accessories

Advertising Campaign