Moynat: Moynat Gabrielle Collection

Mar 2025

The Moynat Gabrielle Collection campaign captures a series of intimate, editorial vignettes that highlight the architectural precision and tactile quality of the brand’s signature handbags. Photographed by Tanya and Zhenya Posternak, the visuals employ a clean, composed aesthetic, utilizing soft natural light to bridge the gap between minimalist interior design and luxury accessory craftsmanship. Featuring model Maggie Maurer, the campaign leans into a domestic, grounded atmosphere with a focus on textures—from rich leather and polished wood to silk and textured carpets. Fashion direction by Imruh Asha ties the ensemble together with a sophisticated, tailored wardrobe, while meticulous set design by Sophear Van Froment grounds the editorial in refined, contemporary living spaces. The result is a cohesive, warm visual language that prioritizes detail and form.

Editorial, Horizontal, Clean

Natural light

Advertising Campaign