Moynat

Jun 2026

The collaboration between heritage luxury house Moynat and artist Kasing Lung marks a bold intersection of fine craftsmanship and underground street culture. This high-fashion editorial campaign presents a collection of bags and accessories that trade traditional elegance for a gritty, punk-inspired aesthetic. Captured under precise studio strobe lighting, the imagery channels a rebellious energy through the use of sharp monochrome contrast, high-key backdrops, and a recurring motif of custom black-and-white graffiti-style illustrations. Photographer Theo Liu deftly balances the structural sophistication of the leather goods with the whimsical, character-driven designs central to Lung’s artistic identity. The styling, helmed by fashion editor Akeem Smith, leans into an edgy streetwear narrative, outfitting a diverse cast of models in studded black leather, fishnet accents, and dramatic graphic eyeliner. Intricate hair design by Issac Yu and bold, defined makeup looks by Nami Yoshida serve to elevate the editorial minimalism, grounding the playful character-shaped handbags within a professional, high-fashion frame. By positioning the accessories against elements like vintage motorcycles and minimalist studio environments, the campaign creates a layered visual experience that feels both luxurious and intentionally raw. It is an exploration of duality, where the meticulous heritage of Moynat meets the spontaneous, street-smart hand of Kasing Lung, resulting in a cohesive series that feels as much like an art exhibition as it does a commercial fashion showcase.

Editorial, Vertical

Studio strobe

Bags & Accessories, Fashion