Moynat: Moynat Dover Street Market Ginza

Dec 2024

Moynat captures the interplay between heritage craftsmanship and contemporary character design in this editorial campaign for Dover Street Market Ginza. Featuring model Kiko Mizuhara, the project brings together the brand’s signature leather handbags and vintage steamer trunks within a traditional Japanese setting, defined by tatami flooring and shoji screen architecture. Photographer Theo Liu utilizes a mix of analogue film techniques, natural light, and direct flash to accentuate the tactile qualities of the goods and the intricate leather patina of the historic trunks. Creative direction is further articulated through the styling of Sid Yahao Sun and hair by Yu Nagatomo, pairing structured knitwear with bold, graphic textile motifs. The visual narrative balances the precision of the label’s travel accessories with a playful, editorial approach to luxury composition.

Lifestyle