Moynat

Jun 2025

For the 34M Summer 2025 collection, Moynat leans into its heritage as a trunk-maker, presenting its latest series of monogrammed canvas totes alongside archival travel luggage. Photographed by Francois Halard, the campaign creates a dialogue between luxury leather craftsmanship and stark architectural environments, ranging from neoclassical stone corridors to brutalist concrete staircases. The imagery focuses on the tactile interplay of materials—patinated brass hardware, aged travel trunks, and coated canvas geometric prints. Each tote, accented with vibrant leather trim, is staged as a sculptural object against diverse backdrops, emphasizing clean, symmetrical compositions that allow the collection’s primary colors to stand out against neutral stone and raw concrete walls. Utilizing natural light to accentuate the textures of the heritage and modern pieces, the project captures a refined, minimalist aesthetic.

Vertical, Commercial

Natural light

Bags & Accessories

Advertising Campaign