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Moynat: Moynat 34M collection Summer 2025

Brand
Moynat
Date

Jun 2025

Description

For the Moynat 34M collection Summer 2025 campaign, photographer Francois Halard captures a dialogue between heritage travel and modern craftsmanship. The series leans into a juxtaposition of texture and form, placing the brand's geometric monogram tote bags against the raw surfaces of brutalist concrete staircases and neoclassical stone architecture. Each composition serves as a study in symmetry, grounding contemporary, vibrant-trimmed accessories atop patinated, vintage steamer trunks and historical travel cases. The imagery utilises soft natural light to highlight the detailed brass hardware, aged leather, and coated canvas, reinforcing the house's connection to travel history while maintaining a clean, minimalist aesthetic.

Style

Vertical, Commercial

Techniques

Natural light

Industries
Bags & Accessories
Context

Advertising Campaign

Associated creatives

Francois Halard
Francois HalardPhotographer
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