Moynat: Moynat 34M collection

Jun 2025

The Moynat 34M collection campaign presents a series of meticulously composed still lifes that bridge the gap between heritage craftsmanship and contemporary architectural form. Photographed by Francois Halard, the series positions the brand's signature geometric monogram tote bags alongside antique steamer trunks and vintage hard-sided luggage. The compositions lean into the textural dialogue between polished leather, patinated brass, and the raw, brutalist surfaces of concrete staircases and limestone galleries. Set design by Mathilde Vallantin Dulac emphasizes symmetry and balance, utilizing natural daylight and soft, diffused illumination to highlight the rich, saturated tones of the collection's leather trim and travel-inspired patches. By placing modern accessories within these stark, structural environments, the imagery frames the luxury items as both functional objects and sculptural elements within a space. The result is a clean, graphic, and polished presentation that emphasizes the continuity of design from historical travel hardware to modern accessories.

Vertical, Commercial, Clean

Natural light

Advertising Campaign