Moynat

Jun 2025

The Moynat 34M collection campaign bridges the heritage of luxury travel with contemporary brutalist architecture. Through a series of carefully curated still lifes, the collection’s monogrammed canvas tote bags are presented alongside vintage steamer trunks and antique luggage, grounding the modern accessories in history and craft. Photographer Francois Halard and set designer Mathilde Vallantin Dulac focus on architectural symmetry and tactile textures, utilizing raw concrete walls, classical limestone facades, and fluted stone columns as a backdrop. The campaign leans into soft natural light to emphasize the deep patinas of brass hardware and rich leather trims, creating a refined, graphic interplay between heritage motifs and modern minimalism.

Vertical, Commercial, Clean

Natural light

Bags & Accessories

Advertising Campaign