MOUSSY: VINTAGE PREP
Brand
Date
Aug 2024
Description
MOUSSY presents VINTAGE PREP, a fashion editorial campaign that leans into a collegiate-inspired aesthetic through a series of studio and location captures. Photographer Fish Zhang leads the visual direction, moving between a desaturated urban rooftop setting and a controlled studio environment to highlight the collection's diverse textures. The project features model Senping and a broader ensemble cast, showcasing layered knitwear, plaid blazers, and structured accessories. The composition utilizes clean, vertical framing and soft directional lighting, while the integration of bold typography reinforces the brand identity across both editorial and commercial assets.
Style
Editorial, Vertical, Clean
Industries
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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