MOUSSY
VINTAGE PREP
Brand
ProjectVINTAGE PREP
Date
Aug 2024
Description
MOUSSY captures a series of seasonal looks in the VINTAGE PREP campaign, a fashion editorial production featuring a range of casual and structured apparel. The imagery leans into a blend of urban, rooftop settings and controlled studio environments, focusing on the interplay between knitwear, leather, and layered patterns. Photographer Fish Zhang leads the visual direction, utilizing a cool, desaturated color grade for the outdoor sequences and sharp, clean lighting for studio portraits. Model Senping features prominently in the campaign, which emphasizes a minimalist aesthetic through its deliberate composition and consistent branding across both locations.
Style
Editorial, Vertical, Clean
Industries
High Street Fashion
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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