Mountain Dew
Mountain Dew Soul
Jul 2024
Mountain Dew Soul is a commercial campaign that explores a surreal premise through a series of urban vignettes. The film follows various individuals as they encounter unexpected, reptilian reflections in everyday surfaces, ranging from computer monitors in office settings to glass windows during rainy nights. Produced by Biscuit Filmworks and featuring VFX work from JAMM Visual, the narrative relies on moody lighting and deliberate atmospheric color grading to establish a sense of unease. The project, developed by agency partner TBWA Chiat Day NY, utilizes a live-action technique to ground its cinematic, high-contrast visual style within familiar metropolitan environments.
Horizontal, Action, Cinematic, Moody
Beverages
Office
TVC / TV Commercial
