Mott's

Jan 2025

Mott's refreshes its market presence with an expansive brand identity project that bridges legacy appeal with a contemporary, high-saturation aesthetic. The campaign encompasses out-of-home advertising, motion graphics, and lifestyle-driven commercial spots, centering on a vibrant, colour-blocked visual language that spans its beverage range. The creative direction leans into a bold, rhythmic exploration of typography and product packaging. Incorporating retro-inspired montages alongside sharp, live-action sequences, the work utilizes clean, commercial framing to highlight product freshness and the social experience of the brand. Supporting the rollout, the imagery employs high-saturation color palettes and natural light to maintain visual consistency across its diverse assets. The project features graphic design by Wedge, with 3D work by Sam Walker. Photography is credited to Leeor Wild and Michael Kazimierczuk.

Horizontal, Commercial

Beverages