The Mott's brand identity project signals a bold visual refresh for the beverage line, leveraging a vibrant mix of saturated color blocking and graphic typography. The campaign, which spans out-of-home advertising and dynamic digital content, leans into a high-contrast aesthetic that pairs clean commercial photography with playful, rhythmic motion graphics. By blending classic product shots with an exploration of the brand's heritage, the visuals create a cohesive presence across print and video platforms.
Creative execution was led by Wedge on graphic design, with 3D elements by Sam Walker. The project's lifestyle and product imagery, which utilizes natural light and clean framing, features photography by Leeor Wild and Michael Kazimierczuk. The identity evolution emphasizes the product's range, using a combination of nostalgic, lo-fi archival sequences and sharp, modern motion graphics.
