Motonovo: Find and Fund my Car
Brand
Date
Feb 2025
Description
Motonovo presents 'Find and Fund my Car,' a commercial spot centered on the car-buying and financing journey. The campaign leans into a lighthearted approach, utilizing live-action footage of dogs enjoying the breeze from vehicle windows to highlight the ease of finding used cars through trusted dealers. Produced by agency AdSmart from Sky, the production relies on dynamic tracking shots and drone footage to maintain a sense of movement. The execution makes extensive use of natural daylight to create a warm atmosphere, emphasizing the connection between the automotive finance offering and the everyday experience of road travel.
Style
Horizontal, Commercial, playful, Warm
Techniques
Drone footage
Industries
Color
Navy
Pure White
Burnt Orange
Background
Road
Context
TVC / TV Commercial
Associated creatives
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