Motability
John Grose Motors TVC
Brand
ProjectJohn Grose Motors TVC
Date
Jan 2025
Description
Motability presents an informative television commercial produced via John Grose Motors, designed to clarify leasing options for mobility allowance holders. The campaign focuses on accessibility, using clear 2D vector animations to guide viewers through the details of DLA, PIP, WPMS, and AFIP. With creative production from AdSmart from Sky, the spot employs fluid typographic transitions and a bright, minimalist aesthetic. The motion graphics utilize a consistent blue and orange palette to illustrate vehicle insurance, maintenance, and breakdown coverage.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Animation, Vector
Industries
Electric / EV
Color
Cobalt
Burnt Orange
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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