Motability: John Grose Motors TVC
Brand
Date
Jan 2025
Description
Motability explores vehicle leasing accessibility in this television commercial produced via John Grose Motors. The film focuses on the practical mechanics of allowance-based schemes for DLA, PIP, WPMS, and AFIP holders through a series of clear, accessible explanations. Developed by AdSmart from Sky, the piece relies on a clean, minimalist aesthetic. It employs 2D vector animation and fluid typographic transitions, punctuated by consistent blue and orange branding to guide viewers through essential coverage details like maintenance, insurance, and breakdown assistance.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Animation, Vector
Industries
Color
Cobalt
Burnt Orange
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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