Moschino: Eyewear Campaign S/S 24

Feb 2024

Moschino introduces its S/S 24 eyewear collection through a series of portrait-led visuals. Led by photographer Mattia Guolo and fashion styling by Giovanni Beda, the campaign focuses on the structural details of the frames against sharply defined backdrops. The imagery alternates between high-key, clean studio setups and dramatic, low-key lighting environments. These portraits emphasize the contrast between the oversized frame silhouettes and the brand's graphic, tailored apparel. The execution leans into monochrome palettes and clean composition, prioritising a minimalist aesthetic to foreground the season’s eyewear hardware.

Vertical, Commercial, Clean

Advertising Campaign