Moonpig: The Moonpig Strut
Brand
Date
Nov 2024
Description
Moonpig’s The Moonpig Strut campaign brings a whimsical touch to the holiday season through high-end character animation. The spot follows a piglet navigating a snow-dusted suburban street, punctuated by a signature red postbox and festive decor. Developed by Modern Citizens, the commercial relies on detailed character animation and VFX to deliver its narrative. Production and sound design were handled by Glassworks, with additional visual effects provided by Creative Outpost. The visual language favors a warm, cinematic aesthetic that balances seasonal charm with technical polish.
Style
Horizontal, Cinematic, Warm
Techniques
Animation, VFX / visual effects
Industries
Color
Blush
Crimson
Background
Street
Context
TVC / TV Commercial
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