Moonpig
The Moonpig Strut
Brand
ProjectThe Moonpig Strut
Date
Nov 2024
Description
Moonpig introduces a playful narrative in its latest commercial, The Moonpig Strut. The project centers on an animated piglet moving through a snowy, festive residential setting, incorporating various handwritten messages and stickers to convey a lighthearted tone. The spot features vibrant character animation and detailed VFX, capturing a distinct winter atmosphere. Modern Citizens handled the creative direction, with production and sound design managed by Glassworks, and post-production work provided by Creative Outpost.
Style
Horizontal, Cinematic, Warm
Techniques
Animation, VFX / visual effects
Industries
CPG / Packaged Food
Color
Blush
Crimson
Background
Street
Context
TVC / TV Commercial
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