Moneyfacts
July 23 TVC
Brand
ProjectJuly 23 TVC
Date
Jan 2025
Description
Moneyfacts introduces their independent savings comparison platform in this 2D vector animation. The creative execution by AdSmart from Sky leans into a graphic aesthetic, moving from a branded identity sequence featuring a line-art pig icon to a series of theatrical vignettes. The narrative unfolds across a stage-like setting, incorporating animated character studies before centering on the platform’s digital interface. The piece maintains a focused blue and white color palette throughout the commercial, highlighting the web-based comparison tool alongside integrated data visualization dashboards.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Vector
Industries
Investment & Wealth
Color
Sky Blue
Pure White
Context
TVC / TV Commercial
Associated creatives
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