BrandMoksha
ProjectBrand Identity

Moksha Brand Identity 2024
Associated creatives
Tags
Description
This project showcases the brand identity for Moksha, featuring custom packaging elements photographed against a dark background. Two rectangular orange cards float in the frame, displaying ornate gold border details and distinctive typography. The top card features large teal lettering reading Moksha inside a framed panel, while the bottom card includes the text thank you, a circular emblem, and website details. The clean composition highlights the rich colour contrast between the vibrant red-orange stock, the metallic gold foil details, and the soft teal lettering.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography, Emboss & Deboss
Industries
Beverages
Color
Rust (70%)
Gold (20%)
Teal (10%)
Background
Black Seamless
Context
Advertising Campaign, E-commerce / Product