MJ Bale
AW25
Jan 2025
MJ Bale unveils its AW25 collection through a multi-faceted campaign that bridges classic menswear tailoring with outdoor architectural settings. The imagery shifts between the structural, industrial elements of waterfront bridges and the refined, neoclassical details of grand interior spaces. Photographer Georges Antoni captures the collection with an editorial focus on fabric textures and clean, classic silhouettes. The campaign leans into natural light to highlight the weight of winter knitwear and the sharp lines of double-breasted coats and tailored suits. These visuals adopt a warm, clean aesthetic, utilizing the contrast between ornate urban environments and the softness of knit layers to frame the seasonal pieces.
Editorial, Vertical, Warm, Clean
Natural light
Bridge
Advertising Campaign
