MJ Bale
AW25
Brand
ProjectAW25
Date
Jan 2025
Description
MJ Bale unveils its AW25 campaign, a fashion project that highlights the intersection of modern tailoring and structural architectural backdrops. Shot by photographer Georges Antoni, the series balances sharp, formal menswear with relaxed, seasonal layers. Utilizing a palette of warm, natural light, the imagery leans into editorial aesthetics across both outdoor waterfront settings and classic, ornate interiors. The campaign features a variety of styling choices, ranging from camel overcoats and cable-knit sweaters to precise double-breasted suits, emphasizing texture and fabric through a clean, consistent visual approach.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Background
Bridge
Context
Advertising Campaign
Associated creatives
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