MJ Bale AW25 2025

Description

This vertical campaign image for MJ Bale AW25 features a male model outdoors near a waterfront under a clear sky, with a large bridge structure looming overhead. The subject wears a dark black overcoat layered over a cream knitted cardigan and a long grey scarf, with his tousled dark hair catching the breeze. Natural sunlight illuminates the scene, casting soft shadows across his face as he looks downward with a subtle smile. The composition captures a relaxed yet refined mood, utilizing natural lighting and outdoor architectural elements to frame the shot.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Menswear

Color

Background

Bridge

Context

Advertising Campaign