
MJ Bale AW25 2025
About
This vertical campaign image for MJ Bale AW25 features a male model outdoors near a waterfront under a clear sky, with a large bridge structure looming overhead. The subject wears a dark black overcoat layered over a cream knitted cardigan and a long grey scarf, with his tousled dark hair catching the breeze. Natural sunlight illuminates the scene, casting soft shadows across his face as he looks downward with a subtle smile. The composition captures a relaxed yet refined mood, utilizing natural lighting and outdoor architectural elements to frame the shot.
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Background
Bridge
Context
Advertising Campaign