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Man wearing a black coat and scarf standing outdoors near a bridge and water under a clear sky.

MJ Bale AW25 2025

About

This vertical campaign image for MJ Bale AW25 features a male model outdoors near a waterfront under a clear sky, with a large bridge structure looming overhead. The subject wears a dark black overcoat layered over a cream knitted cardigan and a long grey scarf, with his tousled dark hair catching the breeze. Natural sunlight illuminates the scene, casting soft shadows across his face as he looks downward with a subtle smile. The composition captures a relaxed yet refined mood, utilizing natural lighting and outdoor architectural elements to frame the shot.

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Background

Bridge

Context

Advertising Campaign