Miu Miu

Feb 2025

Miu Miu presents the Miu Miu Gymnasium project, an editorial fashion campaign that blends high-end luxury aesthetics with classic athletic-inspired silhouettes. Captured by photographer Camilla Riccardo, the series features models including Akari Higashi, Daria Malchuk, and Olga Lane, framed against both minimalist neutral backdrops and vibrant, saturated studio environments. The imagery utilizes a range of visual techniques, from crisp monochrome and desaturated portraits to warm, earthy tones, to highlight the collection's texture-focused garments and leather accessories. The campaign, which was cast by Michela Cecconello with hair by Patti Bussa and makeup by Rocco Santamorena, leans into a clean, direct composition that emphasizes layered apparel, oversized eyewear, and structured bags, creating a modern look for the luxury fashion house.

Editorial, Vertical, Clean

Luxury Fashion Houses

Advertising Campaign