Miu Miu: MiuMiu Gymnasium

Feb 2025

Miu Miu Gymnasium is a fashion campaign blending athletic-inspired leisurewear with the brand’s signature structured aesthetic. Photographed by Camilla Riccardo, the project utilises a mix of saturated studio backdrops and minimal, earthy tones to contrast the apparel’s clean lines. The imagery features models Akari Higashi, Daria Malchuk, and Olga Lane, showcasing a collection of layered garments, accessories, and sporting gear. The creative execution leans into editorial portraiture with an emphasis on texture and detail, from scalloped lace collars to structured leather handbags. With casting by Michela Cecconello, hair styling by Patti Bussa, and makeup artistry by Rocco Santamorena, the work maintains a sharp, commercial focus across both monochrome and vibrant high-contrast frames.

Editorial, Vertical, Clean

Advertising Campaign