Miu Miu: Spring 2026 Ad Campaign

Jan 2026

The Miu Miu Spring 2026 ad campaign captures a refined, minimalist aesthetic through a series of editorial images and cinematic vignettes. Under the creative direction of Miuccia Prada and the art direction of Christopher Simmonds, the campaign leans into architectural simplicity, placing models within sparse, sun-drenched interiors that look out onto expansive vistas of the sea and sky. Photographed by Jamie Hawkesworth and directed by Jordan Hemingway, the imagery utilizes warm, directional golden hour light to accentuate the textures of layered knitwear, ruffled florals, and structured leather accessories. Stylist Lotta Volkova anchors the visuals in a modern, clean sensibility, focusing on sculptural silhouettes and high-contrast composition to define the season's collection.

Editorial, Warm, Clean, Vertical

Natural light

Advertising Campaign