Miu Miu
Spring 2026 Ad Campaign
Jan 2026
The Miu Miu Spring 2026 ad campaign centers on a minimalist, architectural aesthetic, contrasting structured designer apparel with expansive, natural vistas. Shot by photographer Jamie Hawkesworth and directed for film by Jordan Hemingway, the imagery leans into a cinematic, warm palette defined by golden hour lighting and clean interior lines. Creative direction from Miuccia Prada, alongside art direction by Christopher Simmonds and styling by Lotta Volkova, establishes a refined editorial tone. The visuals feature models including Olivia Rodrigo, Suzanne Lindon, Li Gengxi, Sateen Besson, Rachel Agbonze, and Amélie Sante within sunlit, sparsely furnished rooms that look out onto cloudscapes and coastal horizons. The collection emphasises textured fabric, layered silhouettes, and sharp metallic accessories.
Editorial, Warm, Clean, Vertical
Natural light
Luxury Fashion Houses
Advertising Campaign
