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·Spring 2026 Ad Campaign

Model wearing a pink patterned dress and carrying a brown woven handbag in an interior room with large windows

Model standing in a minimal room with large windows overlooking clouds, wearing a patterned dress and holding a brown handbag.

Model wearing a white dress and beige sneakers pulling a shoelace against a modern architectural background

Model in grey pullover and red floral dress holding a brown leather bag inside a bright room overlooking the ocean.

Model standing in an indoor room with large windows showing rocky terrain, holding a dark handbag.

Model standing in a bright minimalist interior wearing a white tunic dress and sunglasses against large sunlit windows.

Model standing in a modern interior holding a brown suede handbag, wearing a grey vest and trousers

Model wearing patterned dress and holding tan leather handbag indoors near large windows during golden hour sunset light

Model wearing white sunglasses and patterned dress in front of large pane windows for Miu Miu Spring 2026 campaign.

Woman in an oversized dark coat shouting inside a room with large windows overlooking a hazy horizon.

Model standing indoors holding a leather handbag wearing a brown jacket in front of large windows with a landscape view

Model in black lace dress holding a brown handbag walking through an open door in a bright white room for Miu Miu

Model standing in a minimal room holding a brown leather bag, with large windows overlooking a cloudscape

Model wearing red sunglasses and a leather jacket holding a brown leather handbag in an interior room

Smiling model wearing light blue wrap sunglasses and an embellished white top in golden hour sunlight.

Model in a navy blue dress standing inside a modern architectural frame with a sunset sky background

Model wearing patterned apron dress seated on high stool against bright windows

Model wearing a blue floral ruffled dress holding a dark brown leather handbag inside a room with tall windows overlooking clouds.

Model wearing dark jacket and layered knitwear holding a brown handbag beside a chair in an interior space

Model standing in a sunlit room wearing a dark dress and holding a brown leather handbag by a window with coastal views

Miu Miu Spring 2026 Ad Campaign 2026

About

The Miu Miu Spring 2026 ad campaign captures a refined, minimalist aesthetic through a series of editorial images and cinematic vignettes. Under the creative direction of Miuccia Prada and the art direction of Christopher Simmonds, the campaign leans into architectural simplicity, placing models within sparse, sun-drenched interiors that look out onto expansive vistas of the sea and sky. Photographed by Jamie Hawkesworth and directed by Jordan Hemingway, the imagery utilizes warm, directional golden hour light to accentuate the textures of layered knitwear, ruffled florals, and structured leather accessories. Stylist Lotta Volkova anchors the visuals in a modern, clean sensibility, focusing on sculptural silhouettes and high-contrast composition to define the season's collection.