Miu Miu: 'Making of Old' 2026 Ad Campaign

Jan 2026

The Miu Miu 'Making of Old' 2026 ad campaign offers a focused examination of luxury craftsmanship and material longevity. Directed by Miuccia Prada, the project explores the tactile qualities of leatherware through a series of commercial product shots and documentary-style motion. The visuals emphasize the process of fabrication, highlighting distressed textures, polished hardware, and the precise techniques involved in leatherworking. The campaign leans into a clean, minimalist aesthetic, utilising vertical compositions and soft, directional lighting to draw attention to the grain and structure of the accessories and apparel. By juxtaposing pristine, gloved hands and artisanal tools with the raw, weathered finish of the leather, the work underscores the intersection of technical precision and vintage-inspired design.

Vertical, Commercial, Clean

Advertising Campaign