Miu Miu
'Making of Old' 2026 Ad Campaign
Jan 2026
The Miu Miu 'Making of Old' 2026 ad campaign offers a tactile, behind-the-scenes exploration of luxury leather craftsmanship. Directed by Miuccia Prada, the project documents the creation of seasonal accessories and outerwear, blending polished commercial product shots with documentary-style imagery that reveals the artisanal process. Utilizing a combination of vertical and horizontal compositions, the campaign leans into earthy tones and clean studio lighting to emphasize material textures. Through macro-level framing and an emphasis on distressed leather, the work captures the intersection of traditional leatherworking techniques and contemporary design. The creative execution highlights raw material preparation, with gloved hands and industrial tools serving as recurring motifs throughout the series.
Vertical, Commercial, Clean
Luxury Fashion Houses
Advertising Campaign
