Miu Miu: Holiday 2025 Ad Campaign

Nov 2025

The Miu Miu Holiday 2025 campaign explores the intersection of luxury fashion and organic, rustic environments. Creative directed by Miuccia Prada, the project features a series of portraits and interior shots that rely on natural light and an earthy, muted palette to ground the seasonal collection. The imagery, captured by photographer Angela Hill with styling by Lotta Volkova, leans into a documentary aesthetic. Utilizing analogue film techniques and grainy textures, the campaign highlights the tactile nature of the apparel and accessories against the weathered stone walls and overgrown foliage of a historic setting. Models including Gigi Hadid, Ju Xiaowen, Viola Sharp, and Dede Mansro appear throughout the series. The campaign emphasizes an observational, editorial approach, focusing on the interplay between structured luxury goods and raw, architectural backdrops.

Horizontal, Warm, Editorial

Analogue / film, Natural light

House

Advertising Campaign