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ProjectHoliday 2025 Ad Campaign
Model wearing dark silk dress and holding tan handbag standing outside historic stone building with lush foliage

Holiday 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Angela Hill
Angela HillPhotographer
Gigi Hadid
Gigi HadidModels
Dede Mansro
Dede MansroModels
Viola Sharp and Ju Xiaowen
Viola Sharp and Ju XiaowenModels
Lotta Volkova
Lotta VolkovaStylist

Tags

woman holding handbagwoman standingasian womanholding brown handbagbrown handbaghandbagfur stole

Description

Photographer Angela Hill captures an editorial portrait for the Miu Miu Holiday 2025 ad campaign, styled by Lotta Volkova under creative direction by Miuccia Prada. A model with dark hair stands in front of a rustic stone building framed by dense green foliage and climbing vines. She wears a layered dark outfit featuring a satin maxi skirt and holds a textured tan handbag alongside a fur stole. The natural lighting and muted colour palette create an atmospheric, documentary-style setting.

Style

Editorial, Horizontal, Desaturated

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Caramel (20%)
Camel (20%)

Background

House

Context

Advertising Campaign