Mills Milk
V1
Brand
ProjectV1
Date
Feb 2025
Description
Mills Milk presents V1, a commercial campaign produced by AdSmart from Sky. The project centers on a magical milk delivery theme, tracking branded vehicles through residential depots and suburban streets. Built on a foundation of live-action capture, the spot integrates VFX elements to depict milk bottles surrounded by animated energy effects. The narrative follows a character-led delivery sequence, blending everyday logistics with stylized visual effects to highlight the brand's distribution presence.
Style
Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
Beverages
Color
Navy
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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