Miller Lite: Taste Wisconsin Can Depend On
Brand
Date
Apr 2024
Description
This campaign for Miller Lite, titled 'Taste Wisconsin Can Depend On,' centers on relaxed social gatherings set against outdoor backdrops. The commercial captures friends around picnic tables and campfires, grounding the beer brand in communal, natural environments. Executed as a live-action commercial, the piece maintains a warm aesthetic throughout its narrative. Sound and music supervision were provided by SoStereo, underscoring the upbeat atmosphere of the footage.
Style
Horizontal, Commercial, Warm
Industries
Color
Navy
Beige
Pure White
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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