Miller Lite: Legendary Stories Start With a Lite.

Mar 2025

Miller Lite captures its long-standing social influence in the archival montage campaign, Legendary Stories Start With a Lite. The project documents the brand's history through a curated sequence of vintage commercials, historical photographs, and candid snapshots that celebrate communal gatherings across decades. Produced with research and archival support from STALKR, PXP USA, and Catch+Release, the edit leans into a documentary aesthetic. The film alternates between black-and-white photography and warm color film stocks, employing live-action technique to ground the retrospective in a tangible, retro atmosphere. With creative development by Leo Chicago and post-production by The Harbor Picture Company (US), the project features a custom soundscape by Marmoset to emphasize the energetic pacing of the archival footage.

Documentary, Horizontal, Action, Retro

Analogue / film

Brand Film / Corporate Video