Miller Lite: Running of the Beer Ads
Brand
Date
Jan 2024
Description
Miller Lite presents 'Running of the Beer Ads,' a commercial spot filmed on location in a sunlit park. The production captures a large, diverse group of participants moving along a wooded path, showcasing branded apparel and integration of QR code graphics within the wardrobe. The project utilizes a live-action technique to achieve a cinematic tone. The imagery leans into a natural aesthetic, highlighting the movement of the group against a backdrop of rolling hills and dense foliage under clear conditions.
Style
Horizontal, Cinematic, Clean
Industries
Color
Pure White
Jet Black
Background
Park
Context
TVC / TV Commercial
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