Miller Lite: SMUGGLER - Miller Lite
Brand
Date
Sep 2020
Description
Miller Lite engages with high-fidelity, live-action technique in this commercial spot produced by SMUGGLER. The narrative pivots from a mock streaming interface into a satirical legal advertisement, centered on a performance within a period-appropriate, wood-paneled office setting. Featuring polished visual effects provided by Parliament and a52, the piece utilizes a cinematic approach to frame its product integration. The transition between the legal parody and the nighttime cityscape branding is supported by custom sound design from BUTTER Music and Sound, with editorial work executed by Union Editorial.
Style
Horizontal, Cinematic, Polished
Techniques
VFX / visual effects
Industries
Color
Charcoal
Beige
Background
Home Office
Context
Advertising Campaign, TVC / TV Commercial
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