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Miller Lite: NFL

Date

Sep 2023

Description

Miller Lite partners with the NFL in this commercial spot, delivering an animated campaign centered on high-energy sports iconography. The project utilizes bold graphic lines and a stark blue-and-white palette to bring stylized football elements to life. Featuring dynamic motion, the animation integrates branded imagery and athletic motifs throughout the sequence. Sound design for the campaign was produced by Wave Studios NY, complementing the visual movement with a production style consistent with sports broadcasting.

Style

Horizontal, Commercial, Graphic

Techniques

Animation

Color
Navy
Pure White
Context

TVC / TV Commercial

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