Miller Lite: Networking
Brand
Date
Apr 2023
Description
Miller Lite captures the nuanced reality of professional life in this film project, titled Networking. The narrative follows a protagonist navigating a bustling corporate office environment, blending observational cinematography with a desaturated color palette to ground the scene in a familiar, modern setting. Developed by DDB Chicago with production by MJZ, the project utilizes live-action techniques to emphasize the environment's mood. The aesthetic leans into cinematic framing and natural light to maintain a realistic atmosphere throughout the corporate social setting.
Style
Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Color
Medium Grey
Pure White
Off-Black
Background
Office
Context
TVC / TV Commercial
Associated creatives
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