Miller Lite: 'Definitely Probably a Big Game Ad'
Brand
Date
Mar 2022
Description
Miller Lite presents 'Definitely Probably a Big Game Ad', a commercial project conceptualized by DDB Chicago. The piece parodies traditional big game advertising tropes by navigating a series of distinct virtual universes. Utilizing stylized 3D render / CGI, the animation sequence transitions between a digital football stadium, a rustic farm, and a high-energy concert stage. The spot employs a vibrant color palette and a polished aesthetic to maintain a humorous tone as it follows various characters across these simulated environments.
Style
Humorous, Horizontal, Commercial, Polished
Techniques
3D render / CGI
Industries
Color
Royal Blue
Pure White
Background
3D Rendered Scene
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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