Miller Lite: Bottle of Holly

Oct 2024

Miller Lite presents 'Bottle of Holly,' a spot that leans into a festive, intimate atmosphere within a bar setting. The film centres on a man playing a melody on beer bottles, utilising spoons as mallets, while patrons gather in the background. Produced with a focus on cinematic, live-action technique, the imagery makes use of a warm color grading palette and low-key chiaroscuro lighting to cast a soft bokeh effect across the room. The narrative shifts between close-ups of condensation-covered glass and wider shots to capture the communal moment. The project was developed by agencies DDB and WPP, with media support from Publicis and sound production by The Elements Music.

Horizontal, Cinematic, Moody, Warm

Low-key / chiaroscuro

Bar

TVC / TV Commercial