Miller Lite: Backyard
Brand
Date
Oct 2024
Description
Miller Lite presents 'Backyard,' a commercial film that leans into an approachable, relaxed outdoor aesthetic. The piece captures social interactions centered around an alfresco dining setting, balancing product placement with candid moments of a gathering. Utilizing warm natural light and live-action techniques, the cinematography emphasizes the textures of the outdoor environment and the meal. The production was developed by DDB, with sound design and music provided by The Elements Music.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Pure White
Royal Blue
Crimson
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.