Miller Lite: Aftermath

Nov 2022

Aftermath, a commercial production for Miller Lite, pulls back the curtain on the technical requirements of large-scale advertising. The behind-the-scenes footage documents the build of an elaborate film set, highlighting the use of simulated battle debris and controlled pyrotechnics to achieve a cinematic atmosphere. The project leans into an action-oriented aesthetic, utilizing live-action techniques alongside drone footage to capture the scale of the production. Featuring a cast in medieval armor, the work details the logistics of coordinating an outdoor set complete with tents and specialized camera equipment, with production provided by Love Song.

Documentary, Horizontal, Action, Clean

Drone footage

Construction Site

Backstage / Behind the Scenes