Miaou: Miaou S/S 25 Campaign

Feb 2025

The Miaou S/S 25 fashion campaign focuses on a minimalist, studio-based approach to showcasing the collection’s latest apparel. Photographed by Zoe Natale Mannella, the imagery utilizes clean studio lighting and natural light to emphasize the varying textures of the garments, ranging from glossy latex to patterned knitwear and intricate botanical prints. Fashion editor and stylist Elena Mottola anchors the visual identity of the collection, working alongside casting director Simone Schofer to position model Stella Lucia within sparse, art-directed settings. The editorial series balances a relaxed atmosphere with precision, highlighting silhouettes against white backdrops and simple textured surfaces. The campaign utilizes a mix of editorial and commercial techniques to provide a polished, consistent look across both vertical and horizontal assets.

Editorial, Clean

Natural light

White Seamless

Advertising Campaign