MERRELL: Weightless

Brand

Date

Nov 2024

Description

Merrell’s 'Weightless' campaign highlights the brand's trail running footwear through a high-octane narrative set within rugged, forested environments. Directed by Visie Admin, the project bridges live-action technique with 3D render and CGI elements to emphasize both the performance of the athletes and the technical precision of the product design. The visual approach leans into a cinematic and moody aesthetic, utilizing rapid camera movements through tree lines contrasted with stylized data overlays. These graphical elements serve to highlight specific footwear components, blending organic terrain with a futuristic, analytical tone throughout the production.

Style

Horizontal, Action, Cinematic, Moody

Techniques

3D render / CGI

Industries

Sportswear

Color

Crimson

Pure White

Jet Black

Background

Forest