MERRELL

Weightless

Brand

Date

Nov 2024

Description

Merrell presents Weightless, a high-octane campaign highlighting the technical performance of their latest trail running footwear. The project captures athletes navigating rugged forest landscapes, blending live-action technique with moody, atmospheric cinematic grading to emphasize speed and terrain. The visual narrative integrates stylized 3D render and CGI elements, incorporating futuristic data overlays that track movement through dense woods. Production was handled by LiveTribe and Boudika Productions, with creative oversight from Merrell and post-production work by Impossible Objects and Company 3 LA. Audio soundscapes were developed by Zelig and Jeremy Wallace Maclean.

Style

Horizontal, Action, Cinematic, Moody

Techniques

3D render / CGI

Industries

Sportswear

Color

Crimson

Pure White

Jet Black

Background

Forest