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MERRELL Weightless 2024

About

This cinematic commercial video for Merrell titled Weightless showcases high-performance running footwear through a sci-fi testing lens. The video features dynamic shots of runners traversing dark rocky terrain and misty pine forests. A futuristic testing capsule illuminates a white and red Merrell running shoe, highlighting its lightweight materials and advanced design. Rapid camera movements, atmospheric lighting, and high-contrast color grading create an immersive and high-energy narrative.

Brand

Project

Keywords

Credits

LiveTribe
Production
Impossible Objects
Post Production / VFX
Zelig
Music / Sound

Styles

Techniques

Industries

Background

Forest

Context

TVC / TV Commercial
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