Merrell explores the intersection of movement and environment in its latest campaign, 'Step Further, Moab On.' The film tracks outdoor enthusiasts across a variety of terrains, ranging from dense, sun-dappled woodlands to expansive, rocky canyon landscapes, placing a focus on the functionality of the hiking footwear and performance apparel in active settings.
Employing a cinematic, documentary-like approach, the project utilizes slow motion and dynamic camera work to capture the physicality of exploration. Production was handled by Live Tribe, with sound design and editing services provided by Union Editorial and Mophonics.
