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MERRELL Step Further, Moab On 2022

About

This commercial video for Merrell titled Step Further, Moab On captures hikers and outdoor enthusiasts traversing diverse natural environments, from dense, tree-filled forests with filtered sunlight to arid, sunlit canyon landscapes and rocky ledges. Featured outdoor apparel includes hiking boots, caps, and jackets worn by individuals as they walk, run, and explore rugged terrain. The visual style is cinematic and documentary-like, utilizing natural lighting and dynamic camera movements to emphasize movement and adventure in nature. Sound design and editing are crafted by Mophonics, Live Tribe, and Union Editorial.

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Forest

Context

TVC / TV Commercial