Mercedes Benz
The Art of Craftsmanship with Roger Federer
Brand
Date
Apr 2025
Description
Mercedes Benz explores the intersection of precision and design in 'The Art of Craftsmanship,' a campaign featuring Roger Federer. Set within a minimalist gallery space, the film leans into cinematic storytelling to highlight the tactile details of automotive leather and the brand's signature emblem. Produced by Le Berg with creative direction from ANTONI GARAGE GMBH & CO., the project utilizes live-action techniques and controlled chiaroscuro lighting. The visual narrative balances wide architectural framing with macro imagery, underpinned by a refined, neutral color palette.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Luxury Automotive
Color
Charcoal
Jet Black
Background
Showroom
Context
Advertising Campaign, Brand Film / Corporate Video
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