Mercedes Benz
Shattered
Brand
ProjectShattered
Date
Jun 2026
Description
Mercedes Benz presents 'Shattered', a luxury automotive commercial that focuses on the interplay between urban environment and vehicle design. The narrative moves through a series of rhythmic, cinematic cuts that transition from intimate, character-driven moments within a barbershop to expansive exterior shots of the silver SUV in a city landscape. Produced by GREATERGOOD, the piece utilizes a live-action technique to ground the film in an authentic atmosphere. The visual language leans into warm lighting and high-contrast composition, incorporating drone footage to capture the vehicle's presence within the streets.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Luxury Automotive
Color
Medium Grey
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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