Mercedes Benz: Race Start
Brand
Date
Apr 2024
Description
Mercedes Benz presents 'Race Start,' a high-energy automotive campaign highlighting the brand's electric SUV. The project leverages a cinematic live-action technique to capture the vehicle's performance and design, transitioning between exterior highway sequences and focused interior details. Created with agency partners Merkley+Partners and production house CASEY, the film leans into a moody aesthetic. Nighttime footage is defined by vibrant light streaks, with editorial work from Roam Editorial and post-production by Artjail and Company 3 New York bringing the technical details of the digital dashboard and custom wheels to the forefront.
Style
Horizontal, Cinematic, Moody
Techniques
Slow motion
Industries
Color
Charcoal
Pure White
Crimson
Background
Road
Context
TVC / TV Commercial
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