Mercedes Benz
Pieces
Brand
ProjectPieces
Date
Jul 2026
Description
Mercedes-Benz presents 'Pieces', a commercial spot that highlights the marque's presence in the luxury automotive sector. The film tracks a silver sedan navigating a winding coastal cliffside road as the sun begins to set. Visuals lean into a nostalgic aesthetic, utilising analogue film textures and warm, golden hour lighting to frame the landscape. Intercut with the driving sequences are rhythmic close-ups of human movement and portraiture against an open sky, grounded by live-action techniques and visual effects work by William McVay.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Analogue / film, VFX / visual effects
Industries
Luxury Automotive
Color
Silver
Beige
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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