Mercedes Benz
Pieces
BrandMercedes Benz
ProjectPieces
Date
Jul 2026
Description
This cinematic campaign for Mercedes-Benz, titled Pieces, captures a silver sedan navigating a winding coastal cliffside road. The film leans into a retro aesthetic, utilizing analogue film techniques and warm, golden hour lighting to frame the coastal journey. Interspersed with the driving footage are rhythmic, abstract sequences, including shots of an individual against the open sky and detailed close-ups of movement. The project features post-production and visual effects work by William McVay.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Analogue / film, VFX / visual effects
Industries
Luxury Automotive
Color
Silver
Beige
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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