Mercedes Benz

Neon Legacy

Brand

Date

Jan 2026

Description

The Neon Legacy campaign for Mercedes-Benz positions luxury automotive design alongside sports icon Roger Federer. The film operates within a digital studio environment defined by a rich red and gold palette, integrating high-contrast lighting to underscore the vehicle's silhouette. Developed by agency antoni, the creative direction leans into saturated, cinematic visuals. The narrative is punctuated by fast-paced motion graphics and glowing gridlines that mirror the geometry of a tennis court, while the integration of bold typography provides a rhythmic pacing to the edit. Technical execution is handled by bEpic, who employed extensive VFX to blend live-action portraits of Federer with these stylized, radiant environments.

Style

Horizontal, Cinematic, Saturated, Warm

Techniques

Animation, VFX / visual effects

Industries

Luxury Automotive

Color

Crimson

Golden Yellow

Background

Set-dressed

Context