Mercedes Benz: Neon Legacy
Brand
Date
Jan 2026
Description
The Neon Legacy campaign for Mercedes-Benz presents a cinematic fusion of professional sports and automotive design. Centered on tennis figure Roger Federer, the project navigates a high-contrast digital environment defined by saturated red and gold palettes. The execution relies on a combination of live-action technique and complex VFX, integrating glowing gridlines and kinetic typography. Throughout the sequence, the edit alternates between focused portraiture of Federer and sharp architectural angles of the vehicle, using animation to bridge the transition between athlete and brand.
Style
Horizontal, Cinematic, Saturated, Warm
Techniques
Animation, VFX / visual effects
Industries
Color
Crimson
Golden Yellow
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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