Mercedes Benz
Mercedes Benz x Gustaf Westman Campaign
Brand
Date
Jun 2025
Description
Mercedes Benz partners with designer Gustaf Westman for a commercial campaign that reimagines the automotive experience through a surrealist lens. The project features a custom vehicle installation integrated into a manicured outdoor setting, blending automotive engineering with bulbous, sculptural furniture aesthetics. Photographed by Javier Castán with fashion styling by Anita Szymczak, the series leans into an artistic, lifestyle-driven approach. The imagery uses a vibrant, warm color palette and minimalist framing to highlight the interplay between organic landscapes and whimsical, 3D-rendered design elements.
Style
Vertical, Warm
Industries
Luxury Automotive
Color
Blush
Background
Park
Context
Advertising Campaign
Associated creatives
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