Mercedes Benz: Mercedes Benz | New Light
Brand
Date
Sep 2023
Description
Mercedes Benz presents New Light, a cinematic commercial showcasing their latest luxury convertible. The film tracks the vehicle as it navigates a winding coastal road, leaning into a moody aesthetic defined by cool, low-light tones. Captured through live-action technique, the production highlights the car's interior design and digital dashboard against the dramatic backdrop of a moonlit landscape. Post-production and visual effects were provided by The-Artery, who also oversaw the production process.
Style
Horizontal, Cinematic, Moody, Cool
Industries
Background
Street
Context
TVC / TV Commercial
Associated creatives
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