Mercedes Benz: I am Mercedes
Brand
Date
Nov 2022
Description
Mercedes Benz presents I am Mercedes, a film-based campaign spotlighting a diverse ensemble of women and girls. The project adopts a cinematic live-action technique, utilizing warm color grading and natural light to frame its subjects across varied interior and exterior environments. Developed with agency support from Merkley+Partners and production by Cutter Entertainment, the campaign focuses on individual narratives. Post production and VFX were executed by Nice Shoes to unify the series across its various locations.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Context
Advertising Campaign
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