Mercedes Benz: Gle
Brand
Date
Aug 2025
Description
Mercedes Benz introduces the GLE in a cinematic campaign that highlights the luxury SUV against a sprawling desert landscape. The film captures the vehicle's design through a series of sweeping aerial shots and grounded sequences, focusing on its interaction with a vast, clear environment. Developed by BBDO Beijing with production from Beijing Eye, the narrative centres on the physical presence of the SUV. The visual treatment utilises natural light and a warm colour palette to underscore the clean lines of the vehicle. Original sound design is provided by Monster Music.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Natural light, Drone footage
Industries
Color
Medium Grey
Chocolate
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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