Mercedes Benz: Future 2021
Brand
Date
Sep 2021
Description
Mercedes Benz presents Future 2021, an automotive campaign that contrasts mid-century domestic life with futuristic exploration. The narrative transitions from a 1970s living room setting into a lunar landscape, placing the brand’s electric vehicle against a backdrop of space and starlight. Produced by Anorak with creative work from antoni, the spot employs live-action techniques alongside heavy visual effects. The production uses detailed period set dressing and atmospheric lighting to bridge the historical and futuristic themes, leaning into a cinematic aesthetic.
Style
Horizontal, Cinematic, 1970s, Nostalgic
Industries
Color
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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